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This web site 360installer.com states the following, "Pay Per Instal PPI is an ad pricing structure wherein the advertiser pays the publisher based on how many user download ad and install." We noticed that the webpage also stated " Join us and earn with your website." It also said " Our Publishers enjoy the best advertisers out there and earn high rate than other. Com publisher program? 360 Installer comes with a complete solution for publishers to Earn huge revenue from their own websites. We accept traffic from every state. 360 Installer works using publishers to improvise their." The header had pay per install as the highest ranking optimized keyword. It is followed by ppi, high payout, and best ppi which isn't as ranked as highly as pay per install. The next words 360installer.com used was pay per install company. best PPI rate was included but will not be understood by search crawlers.